Identity Questionnaire

Let's Explore Your Brand

Your identity communicates the heart and soul of your company. It reflects your mission, the people you serve, and how you serve them. Having a strong, accurate identity is vital for company success and we will work to develop the identity that is uniquely yours.

Please complete the following information best you can. If you don’t have an answer to a particular question, that’s fine. We’ll bring our own insight to the table as well, and collaborate with you to reach the goal.

Let’s start exploring!

CONTACT INFORMATION

Please enter information for the person completing this form.

Name

Title

Phone

YOUR COMPANY

Company name as it should appear on the logo

Tagline (if you have one)

Describe your company, and the services you provide.
What is your mission statement?
What is the vision going forward?
How did it begin? Tell us a little about what’s important to you as a company and why it was created.
What are your core values? What do you take pride in?

YOUR MARKET

Who is your audience? Are they local, national, international?
What appeals to your audience and is important to them?
What kinds of feelings and emotions would you like them to experience?
How would you like to be perceived by them?
Who are your competitors? Please provide their websites.
How is your company different from theirs?
Provide competitor sites that you like or don’t like, and explain why.
Overall, is there a message you would like your logo to communicate?

LOGO STYLE & USE

Are there any specific symbols you would like us to use or stay away from?
Are there colors you would like us to use?
Are there any logos on the market you particularly like? Provide URLs to websites for these companies, and explain why.
How will your logo be used?Digitally – websites, presentations, social mediaPrint – brochures, stationery, postersEmbroidery – polo shirts, capsSwag – tumblers and misc. novelty items

WEBSITE

What are the main goals and objectives you’d like to achieve with the new website?
What issues do you have with your current site that you’d like to change?
Are there new features you’d like to include in the redesign?
Do you have a completion date needed for its launch?